Question: In Unit 2, you will begin and complete Part 1 of the Term Project.Review the complete term project instructions before starting this activity. (see the
In Unit 2, you will begin and complete Part 1 of the Term Project.Review the complete term project instructions before starting this activity. (see the instructions on the course home page under "Start Here")
- Describe the B2B product or service that you will launch as a new business venture.
- How will you segment your B2B market and what are the opportunities for your chosen segment(s)?
- Describe the pros and cons of three possible entry strategies into your chosen B2B market.
- Explain how the needs and requirements of intermediate customers influence their buying behavior.
- Identify the basic methods used in industrial (B2B) buying.
Submit your complete response as a single discussion post titledPart 1 Finalno later than the end of the unit.
Step by Step Solution
There are 3 Steps involved in it
1 Expert Approved Answer
Step: 1 Unlock
Question Has Been Solved by an Expert!
Get step-by-step solutions from verified subject matter experts
Step: 2 Unlock
Step: 3 Unlock
