Question: In Unit 2, you will begin and complete Part 1 of the Term Project.Review the complete term project instructions before starting this activity. (see the

In Unit 2, you will begin and complete Part 1 of the Term Project.Review the complete term project instructions before starting this activity. (see the instructions on the course home page under "Start Here")

  • Describe the B2B product or service that you will launch as a new business venture.
  • How will you segment your B2B market and what are the opportunities for your chosen segment(s)?
  • Describe the pros and cons of three possible entry strategies into your chosen B2B market.
  • Explain how the needs and requirements of intermediate customers influence their buying behavior.
  • Identify the basic methods used in industrial (B2B) buying.

Submit your complete response as a single discussion post titledPart 1 Finalno later than the end of the unit.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related Marketing Questions!