Question: In Unit 4, you will begin and complete Part 2 of the Term Project. Review the complete term project instructions before starting this activity. (see

In Unit 4, you will begin and complete Part 2 of the Term Project. Review the complete term project instructions before starting this activity. (see the instructions on the course home page under "Start Here")

  • Describe wholesalers and the functions they provide for others in channel systems.
  • Determine when and where the various kinds of merchant wholesalers and agent middlemen would be most useful to channel planners.
  • Explain why physical distribution is such an important part of place and marketing.
  • Describe the different kinds of channel systems.

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