In what strategic ways could Joe Coulombe have changed his convenience stores to be able to survive and compete when 7 Eleven entered the market What other market segments could have been, or could be now, a good customer base for Trader Joe 's As Trader Joe 's keeps expanding, can it continue to b...

1 Strategic Changes for Trader Joes Survival and Competition Diversification of Product Line Trader Joes could expand its product range to include more mainstream and popular items such as wellknown b ...

In what strategic ways could Joe Coulombe have changed his convenience stores to be able to survive

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In what strategic ways could Joe Coulombe have changed his convenience stores to be able to survive and compete when 7-Eleven® entered the market?
What other market segments could have been, or could be now, a good customer base for Trader Joe's?
As Trader Joe's keeps expanding, can it continue to be perceived as a store aimed at a narrow market segment and particularly one that considers itself special?
What can large supermarkets do to grab a piece of Trader Joe's market?
As an extension of your thinking of a business that you may open up, what 3 target markets do you think it makes sense to target, and how do you think you can differentiate your business from your competitors in the minds of these target markets?