Question: In what ways can positioning influence a consumer? Define and explain what a company should do when the way they position their product no longer

  1. In what ways can positioning influence a consumer?

  1. Define and explain what a company should do when the way they position their product no longer works.

  1. Short Answer: What are four important things to include in a positioning statement?

  1. Short Answer: This chapter discusses five important notes to keep in mind when creating a position statement. State and explain three of those.

  1. Short Answer: Describe the difference between position and positioning.

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