Question: In which case, it is more likely that you recommend an offensive strategy ? Low market attractiveness, Low competitive position Medium market attractiveness, Medium competitive

In which case, it is more likely that you recommend an offensive strategy ?

Low market attractiveness, Low competitive position

Medium market attractiveness, Medium competitive position

Low market attractiveness, High competitive position

High market attractiveness, Low competitive position

Which strategy is a defensive strategy?

Maximizing NMC

Improving customer loyalty

Cross-selling

Building marketing advantage

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