Question: In writing, apply it to a scenario or case study of a brand's use of social media. The scenario can be hypothetical. Identify what an

In writing, apply it to a scenario or case study of a brand's use of social media. The scenario can be hypothetical. Identify what an individual in the scenario should stop doing, start doing, and continue doing to ensure successful communication. Segmenting, targeting markets, marketing research and product concepts .

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