In your capacity as a data scientist, you have been contracted by a social media platform to analyse a dataset they have collected on their user base. This social network serves as a hub for various business clients, one of which is a fashion retailer launching a new line of premium clothing at discounted prices. This fashion brand advertises its latest collection on the social network as part of its marketing strategy. The social media company has gathered data on user responses to these ads, distinguishing between those who have positively responded by making purchases and those who have reacted negatively by not engaging in any shopping activities. The dataset in question is referred to as 'fashion$\_$brand$\_$ Ads.csv$.$

Your task involves developing a Naive Bayes model aimed at elucidating the correlation between the data collected on the social network and the users' decisions to either purchase or abstain from buying the latest product.