Question: In your lecture content we discussed a creative brief and subsequent advertising campaign developed for Imperial Sugar. Which of the following is FALSE regarding this

In your lecture content we discussed a creative brief and subsequent advertising campaign developed for Imperial Sugar. Which of the following is FALSE regarding this client and campaign?

Top executives at Imperial were skeptical of whether they needed an advertising campaign.

The campaign focused on the back to school season when moms bake a lot of cookies.

Research found that recreating old family recipes was very important to the target market during the holidays.

Imperial Sugar had a distribution problem and lost significant market share to competitors.

In your lecture content we discussed a creative brief and subsequent

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