Question: In your textbook, you learned about the triple-bottom-line (TBL) framework and its impact on people, planet, and profit. The TBL concept was initially developed by

In your textbook, you learned about the triple-bottom-line (TBL) framework and its impact on people, planet, and profit. The TBL concept was initially developed by John Elkington in 1994. In 2018, Elkington wrote an article titled "25 Years Ago I Coined the Phrase 'Triple Bottom Line': Here's Why It's Time to Rethink It". He used the article as a call to strengthen how the TBL is used and to put more even more focus on sustainability and less on profit.

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