In your view, according to the textbook Case $4-1,$Coffee Culture Around the World,$$ identify and assess the overall effectiveness the Rainforest Alliance and$/$or Fairtrade International has made to its public relations and marketing strategy. Include any evidence $($or lack thereof$)$ from the United States and internationally in bringing awareness to the ethical dimensions of coffee production environmental impacts and working conditions in developing countries $($pp$.106-107$; $129-132).$ In your own experience, does the presence of $$coffee culture$$ as a phenomenon worldwide require that consumers consider fair trade criteria when consuming coffee $($or any other natural commodity traded within a marketing system comprised of global supply chains$)?$ Clarify with one or more supporting example$($s$).$ In your view, according to the textbook Case $4-1,$Coffee Culture Around the World,$$ identify and assess the overall effectiveness Starbucks has made in its public relations and marketing strategy in the United States and around the world in navigating the $$second wave$$ as a facilitator of social bonding $(130-131)$ and the $$third wave$$ of its more recent characterization as an $$artisanal product$($pp$.131-132).$ Lastly, if we were to adopt one or more of the Five Ps $($Production$,$ Pricing, Promotion, Place, and People$)$ of Saeed, Ahmed, and Muktar$$s $$Marketing Mix from an Islamic Perspective$($pp$.130-135),$ how might those authors advocate for a distinctively Islamic designation of the international marketing of ethical fair$-$trade coffee?