In your view, according to the textbook Case $1-2,$McDonald$$s Expands Globally While Adjusting Its Global Recipe,$$ identify and assess the overall effectiveness or more specific changes McDonald$$s has made to its marketing strategy in the United States and around the world $($pp$.31-34).$ On your assessment, assuming that it cannot $$think globally and act locally$$ and $$think locally and act globally$$ equally well, which do you think seems to be more important to the effectiveness of its global marketing strategy $($see textbook pp$.9-17$ for additional GMS context$)$ mentioned in the first part of your response? Justify your response according to the details laid out in the case. Please do not say they do both equally well$$pick a side and defend it with chapter concepts and case examples from the text. In addition, in your view, do you think consumers in these countries welcome McDonald$$s$?$ Explain why or why not with at least one clarifying example. Is it realistic to expect that McDonald$$s$$or any well$-$known company$$can expand globally without occasionally making mistakes or generating controversy? If you were on their global marketing team, how would you suggest responding to protests, boycotts, and$/$or state sanctions that target McDonald$$s$?$