Question: Incable, a cable service provider, has experienced its lowest ever dip in subscriptions due to the influx of internet and digital content providers. They decide

Incable, a cable service provider, has experienced its lowest ever dip in subscriptions due to the influx of internet and digital content providers. They decide to launch a new bundle of services to try and help them attract customers. When pricing this new service offering, they want to capture a large market share through lower prices. Which alternative pricing strategy would they use?

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