In-Class Activity 5

Use the five forces model to analyse the Australian domestic airline industry.

In-Class Activity 4

There are five key forces (from Porter) which impact on industry competition; describe and provide examples of each of these.

In-Class Activity 2

Describe the three key categories of benchmarking identified in the lecture and explain how a fast food outlet could use each type

In-Class Activity 1

In groups, provide at least 3 other examples of benchmarks used in everyday life.