In-Class Activity - Marketing Metrics - Learning Outcomes

Individually, demonstrate your learning throughout this semester, covering the following four topics:

Marketing Mix- list and briefly explain the 4Ps of Marketing and the additional 3Ps for setting a marketing strategy.

Market External Environment- briefly describe the external environment using the CREST model, describing each one of the elements.

Market Research- briefly list and explain the 3 main things that you will need to research before setting your marketing strategy in the market.

Decision-Making Process- list and briefly explain the five steps process for decision making, providing examples for each.