Question: Include numbers please. an increase must be in a price of an ounce. Creathing Yes/No (circle one). If yes, how much? Part 2 (New Scenario)

Include numbers please. an increase must be in a price of an ounce. Include numbers please. an increase must be in a
Creathing Yes/No (circle one). If yes, how much? Part 2 (New Scenario) You work for a large health food marketer, and you are responsible for the cereal line. One of your products is a raisin bran that comes in a 20-ounce box and currently sells at the retail level for $5.00. The raw materials costs for this product have increased significantly recently, all but cating up your profit margin. Your chief marketing officer (CMO) is now telling you that the retail price of the cereal has to be increased from 25 cents an ounce to 30 cents an ounce within the next year, or she will seriously consider deleting that product from the company's product mix. Given the level of price competition in this product category, you know that consumers will definitely notice and perceive as meaningful an increase in the price of your cereal from $5.00 to $6.00. In fact, your research tells you that your target consumers' Just Noticeable Difference for food products in this category is 12%. You know you need to do what your CMO has demanded, so you make the price change that will result in an increase in the retail price of the 20-ounce box of cereal from $5.00 to $6.00, and you schedule the price change to take effect within the month. What other alternative(s) do you have? (Hint: there are at least two distinct and different alternatives available to you). MacBook Pro NE 2 o 4 5 6 7 2 E y R K . E Y H U 3 sa G L D B F A . A Creathing Yes/No (circle one). If yes, how much? Part 2 (New Scenario) You work for a large health food marketer, and you are responsible for the cereal line. One of your products is a raisin bran that comes in a 20-ounce box and currently sells at the retail level for $5.00. The raw materials costs for this product have increased significantly recently, all but cating up your profit margin. Your chief marketing officer (CMO) is now telling you that the retail price of the cereal has to be increased from 25 cents an ounce to 30 cents an ounce within the next year, or she will seriously consider deleting that product from the company's product mix. Given the level of price competition in this product category, you know that consumers will definitely notice and perceive as meaningful an increase in the price of your cereal from $5.00 to $6.00. In fact, your research tells you that your target consumers' Just Noticeable Difference for food products in this category is 12%. You know you need to do what your CMO has demanded, so you make the price change that will result in an increase in the retail price of the 20-ounce box of cereal from $5.00 to $6.00, and you schedule the price change to take effect within the month. What other alternative(s) do you have? (Hint: there are at least two distinct and different alternatives available to you). MacBook Pro NE 2 o 4 5 6 7 2 E y R K . E Y H U 3 sa G L D B F A . A

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