Include reference if possible

Find an innovative and exciting new juice product and brand that caters specifically to the market of juice lover.

Marketing Strategy

a) Market Segment- what segmentation are you using?

b) Target Markets - who is the product targeted to?

c) Positioning/ Differentiation - Identify what makes your product different

d) Strategies/ Marketing Mix

Product Strategy- Design a NEW juice product, Design a brand name, logo and

slogan

Pricing Strategy- Price of the product

Promotion Strategy- Come up with a commercial/poster about the product

Place Strategy - where it will be sold