Question: Includes nine consumer segments based on the values members endorse and relates these segments to differences in consumption behaviors Identifies a set of terminal values

Includes nine consumer segments based on the values members endorse and relates these segments to differences in consumption behaviors
Identifies a set of terminal values and a set of instrumental values
Surveys that are done to track changes in values
Assumes that people link specific product attributes to terminal values
Includes nine consumer segments based on the values members endorse and

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