Question: In-depth interviews typically are less expensive than focus groups. 1) True 2) False Of the following, which is not an advantage of focus group research?

In-depth interviews typically are less expensive
In-depth interviews typically are less expensive
In-depth interviews typically are less expensive
In-depth interviews typically are less expensive
In-depth interviews typically are less expensive than focus groups. 1) True 2) False Of the following, which is not an advantage of focus group research? 1) group dynamics stimulate responses that otherwise would not have occurred. 2) results can often be a substitute for a quantitative study. 3) being able to observe respondents behind a one-way mirror. 4) quick execution relative to other types of research. 5) all of the above are advantages of focus group research. Focus group moderator debriefing is referred to as instant analysis. 1) True 2) False Which of the following is the primary reason or underlying rationale for conducting focus groups? 1) allow for individualized analysis 2) able to provide more precision than quantitative studies 3) interaction among group members 4) ambiance of the focus group promotes direct questioning 5) none of the above

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