Indianapolis Pharmaceuticals Company(IPC) recently revised its performance evaluation system. The company identified four major goals and several objectives required to meet each goal. KrisNordmark, controller ofIPC, suggested that a balanced scorecard be used to report on progress toward meeting the objectives. At a recentmeeting, she told the managers of IPC that listing the objectives was only the first step in installing a new performance measurement system. Each objective has to be accompanied by one or more measures to monitor progress toward achieving the objectives. She asked the help of the managers in identifying appropriate measures. elect the measures for each objective LOADING... in Goal 4. 4. Develop and maintain efficient, state-of-the-art production processes. Objective: Measure: The goals and objectives determined by the top management of IPC are asfollows