Indicate the answer choice that best completes the statement or answers the question. 1. Yoka is looking to purchase a good phone. After evaluating her options, she has decided to buy an iPhone X though other brands that have all her required features are offering good value for less money. Prior to buying an iPhone X. Yka may experience some conflict because she is worried that the phone's top-of-the-line technology, which costs much more than its competitors, will be obsolete in a couple of months. What is the marketing term used to describe this feeling? a. Cognitive dissonance b. Psychological ownership c. Routine response d. Perceived risk of negative consequences is an example of routine response behavior. a. Booking a cruise vacation b. Buying an $800 personal computer e. Buying an air conditioner for the first time d. Purchasing groceries is the most complex type of consumer buying decision and is associated with high involvement on the part of the consumer. a. Limited decision making b. Routine response behavior c. Extensive decision making d. Low-involvement products 4. Which statement is true of the factors determining the level of consumer involvement? a. Involvement is not related to consumer interests. b. Consumers are not involved when the perceived risk in purchasing a product is high. c. Consumers become less involved in the purchase of a familiar product. d. Involvement decreases as the social visibility of a product increases. 5. Which term describes the type of group in which family, friends, or a professional organization influences an individual's purchasing behavior? a. A social group b. A cultural group c. An opinion group d. A reference group Copyright Cengue Learning Powered by Conero