Indigo <- bookstore

13.. Recommended STP strategies (Post-Pandemic)

14. Who should be the company's potential segments (identify using 4-5 segmentation variables discussed in class) and target markets (identify 1-2) post-pandemic? How are these the same or different from their segments and targets before the pandemic? Clearly explain your recommendations.

15. Sustainable competitive advantage - how should the company revise their positioning so they can bring more value to the consumers and improve their positioning as compared to their competitors? How can they be different and "better" than the competitors?

16.. Recommended Marketing Strategies (4P's) (Post-Pandemic)

17. What are your innovative product, price, place and promotion strategies for the company in the post-pandemic world? Describe each element of the marketing mix (4P's) in detail, incorporating the specific concepts and strategies from the course. Also explain why these strategies are necessary and how they would appeal to your recommended target markets and withstand the changing trends in the CDSTEP environment.

18. Product & Branding Strategy (e.g., product/service offerings, packaging, retail store layout, branding/logo, etc.)

19. Pricing Strategy (e.g., price points, coupons, discounts, product line pricing, etc.) Place Strategy (e.g., online store, third party delivery, strategies for urban vs. suburban vs. rural customers, etc.)

20. Promotion Strategy (e.g., message/content strategy through different forms of media - print ads, TV, digital, social media, etc.)