Question: Individual Assignment Write at least five page proposal on the topic : Effects of Brand Equity on Performance of Commercial Banks: The Mediating Role of

Individual Assignment

Write at least five page proposal on the topic: Effects of Brand Equity on Performance of Commercial Banks: The Mediating Role of Customer Value.

Your proposal must highlight the following:

Background of the study

Problem statement

Objectives (General and Specific)

Research questions or Hypothesis

Brief methodology

Relevance of the study

Scope of study

Limitation

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