Question: Individual differences, life experiences, functional needs based on circumstances, aspirational self identity or image, and influence from marketing activities describe which of the following: Question

Individual differences, life experiences, functional needs based on circumstances, aspirational self identity or image, and influence from marketing activities describe which of the following:

Question 15 options:

	Sources of customer heterogeneity
	Sources determining product life cycles.
	Sources for sustainable competitive advantage
	Sources reflecting limited resources

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