INDIVIDUAL EXERCISE : CASE STUDY Bank Choice , currently the leading bank in the city , has not been growing as fast as its major competitors . Before developing a long - range plan to enhance the bank's competitive position , it is important to determine the bank's present competitive status , its advantages and opportunities , and its major deficiencies . The primary objective of this proposed research is to develop a body of benchmark information about BankChoice , its major competitors , and the market for banking services .

Task :

1. Form a good title for this study

2. Suggest ( draw ) variables for this study

3. Suggest respondents for this study