Individual Marketing Problem Set:

$($a$)$ How does a business model support a holistic view of marketing? $($b$)$ Describe how the $8$ components of a business model relate to one another, and why they need to be coherent. $($c$)$ Use one of the case studies analyzed in class $($except $$Amazon$.$com, $2021$ #$716402)$ and assess the company$$s business model based on the $8$ components $($with F $/$ A for in Favor vs$.$ Against$).($d$)$ Do you think the company is doing a good job at its Business Model & Strategic Options $4$ Es $($Enhance$,$ Expand, Extend, Exit$)?$