Individual report (2000 words please help!!) ,

answer each question separately and write introduction, references and conclusion

For an EXISTING company and/or brand of your choice, critically review and evaluate the brand development strategy.

You should attempt to explain the justification for brand development decisions that have been made and evaluate the brand marketing mix.

Your approach will tend to be reflective and critical as you seek to evaluate the strategy used for the brand.

Please combine with below strategy.

1. Brands and Branding - Introduction and evaluation of brand strategy.

2. Beyond the functionalism of a Brand - Evaluation of brand identity, image and personality. Evaluation of the functional, emotional and social values of your chosen brand.

3. Brand Equity - Evaluation of the equity of your chosen brand.

4. Brand positioning - Evaluation the strategic positioning of your chosen brand.

5. Brand Extension and Secondary Associations in Branding - Evaluation of extensions and secondary associations of your chosen brand.

6. Branding and Consumers - Evaluation of consumer behaviour of your chosen brand.