Question: Individual Task 3 . Run Don Burr Simulation 1 . Create a new game called Don Burr Trial 1 2 . Run Don Burr Trial

Individual Task 3. Run Don Burr Simulation
1. Create a new game called Don Burr Trial 1
2. Run Don Burr Trial 1 for 5 years (Y5, Q4) replicating the strategy implemented by Don Burr, the CEO of
People Express by doing below:
Aircraft Acquisitions: Start by adding one plane per quarter and increase your acquisition rate
until you get to 75 aircrafts at the 5-year point.
Hiring: Try to maintain approximately 55 employees/aircraft. Hire enough to staff the planes you
buy and to replace people who leave the firm.
Fraction of Revenue for marketing: .15(15%). You can lower this fraction over time.
Fare ($/Seat-mile)=.09/seat-mile.
Target Service Scope =.60(60%)

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