Individuals can choose to purchase Microsoft stand$-$alone software packages, such as the Microsoft Office $2013$ Home and Student versions of Word, Excel and Powerpoint for $$109\mathrm{.}99$each$.$ Alternatively, they may choose to purchase the Microsoft Office $2013$ Home and Student Suite, which has these three applications plus OneNote in the same package for a price of $$139\mathrm{.}99.$ Microsoft is using a $\_\_\_\_\_\_\_\_\_\_\_$ pricing strategy.

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