Industry Analysis Project$-$Short Answer Format

Online BA $490$

Please provide the answers to each question in blue font

Please rename this file to include your last name in the file name

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se maintain the integrity of the template and stay with the general established formatting. All have to do is enter your answers into this document. The weighted value of each response is ided for each section.

troduction $(10\%)$ :

Introduce our industry we are studying this semester in $2$ or $3$ sentences

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Define the boundaries of our industry $($in other words tell us what it is and what it isn't$)$ by determining the best industry classification and provide the corresponding NAICS Code

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The Industry's Dominant Economic Features $(12\%)$:

Market size:

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Growth rate:

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Industry's stage in the life cycle:

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Number of rivals and their relative size:

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Prevalence of forward$/$backwards integration:

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Channels of distribution, pace of process and product technology change

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Differentiation or similarity of products

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Extent$/$importance of economies of scale in purchasing, distribution, advertising, production etc.

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Extent to which learning curves exist

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Importance of high rates of capacity utilization for profitability

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Historical levels of profitability

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Segmentation within the industry, If yes, what are they and how does their presence affect firms, strategies, competition, and levels of profitability within each segment:

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