INDUSTRY ANALYSIS: THE EXTERNAL FACTOR EVALUATION (EFE) MATRIX includes

Economic

Social

Cultural

Demographic

Environmental

Political

Governmental

Technological

Competitive

Legal

Create an THE EXTERNAL FACTOR EVALUATION (EFE) Matrix for this hotel using the SWOT analysis provided

1. List key external factors
2. Weight from 0 to 3
3. Rate effectiveness of current strategies
4. Multiply weight * rating
5. Sum weighted scores

Please complete the table below for EFE matrix for a hotel

Key External Factors	Weight	Rating	Weighted Score
External Opportunities: More rooms can be added to the property, since it has space at the sea side in Punta Gorda. One or two Suites can be turned into a two-bedroom suite. New training offers for staffs and managements available online (free of cost webinars) all about tourism New projects utilizing outside resource (building a public seaside Deck in front of Coral House) Additional meeting planners for marketing and website designing and frequently adding updates Reduced numbers of competitors in the market place Specializes demand growth
External Threats Natural disasters and infectious disease Competitors with low cost nightly rooms New competitors in the market place The increase of hotel tax and income tax New travel policy favoring our competitors Move to another location Its a seasonal attraction Civil unrest Total