Industry $($Five Forces$)$ Analysis

$-$This should be an INDUSTRY analysis, not just for the company.

$-$List only $1-2$ MOST INFLUENTIAL forces for the INDUSTRY.

$-$Rate forces as High$/$Moderate$/$Low for the INDUSTRY, with brief reasons using $1-2$ factors.

$-$Assess industry attractiveness for both INCUMBENTS and NEW ENTRANTS, with brief reasons for each. of BMW