InfluTaining is a new promotions company formed by three former ad executives who had previous careers in
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- InfluTaining is a new promotions company formed by three former ad executives who had previous careers in large multi-service advertising agencies. Over the years, they developed close ties with a number of prominent influencers, including movie and TV stars. Consequently, they feel poised to respond to the business world's growing desire for branded entertainment.
- 1) The InfluTaining staff has an idea for a corporate giant in the workout and fitness clothing industry; a reality TV show using all of its products in stunts and obstacle races. The client is worried about playing it straight with consumers, and requests being openly disclosed as a paid advertiser for the show. This worry stems from the concern that:
- a) Branded entertainment and product placement is explicitly regulated under the Antitrust laws enforced by the FDA.
- b) Branded entertainment will not feel authentic without disclosure of funding.
- c) There can be a lack of alignment around who is competing in these races and what the brand's ethics are.
- d) TV networks could be charged with deception and misleading the consumer.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: