information before deciding. More chose Spotify, which had a head start, but Apple Music made up ground to emerge as the number two player in the United States.

Group each example to the type of buying behavior influence it represents. Move each label to the correct drop zone box.

Labels

"Apple's strategy focuses on getting opinion leaders and celebrities to use the iPhone."

$"...$ in India... Apple lowers prices and provides interestfree loans."

$"...$ often chose the free advertisingsupported option from Spotify."

$"...$ notice the distinctive white

iPod cords

Drop Zones

Economic needs $(1/4)$

Psychological variables $(\frac{2}{4})$

Social influences $(3/4)$

Culture & Ethnicit $(4/4)$