Information Report

Length: $2-3$ pages, Assignment Details

The boss of your company$/$store$/$business has decided to focus the seasonal campaign for this year

on a two$-$pronged approach focused on any season with a focus on any holiday. One prong is online

sales and marketing, and the boss has that covered. The second prong, since so many consumers

have been trying to support local businesses after the pandemic as much as possible, is to attend a

local trade show or holiday show$/$event$.$

Assume the Abbotsford Tradex is going to host an event in the near future that would be a perfect

showcase for your company$$s products$/$services $[$examples that may be the best fit for your

company$]$:

$$ Christmas craft and food fair

$$ Home and business show that highlights local companies

$$ Home & Backyard Living Expo

$$ BC Sportsmen Show

Instructions

The boss has asked you to inspect the Tradex location to see what would be involved in having a

display at the show. Specifically, you are asked to report on the following:

$$ Location, access, parking of the venue

$$ Theme$/$focus of the show $($you will need to use your imagination for this one$)$

$$ How your booth would fit in to the theme

$$ Layout of the venue and location and size of your booth

$$ Technical considerations such as power, signage, location, setup and take down, security, and

more. Fill in as many details as you think your boss would need here

Fill in any details that may be appropriate or useful to your reader. Most of the information you

need can be found on the Tradex website at TradeBC website Any other details can be made

up as long as they are reasonable.

Include two graphics. One should be a sketch of your booth layout$/$setup $($draw a sketch and then

take a picture of it for in your report$).$ The second could be anything you choose: an image or figure

from the Tradex site to showcase one element of your booth design, something to help the reader

understand the theme, a map or floorplan layout, or a table of important facts. Remember to label

and refer to your figures correctly.

Have a look at the rubric $($attached here$),$ which is similar to the one used for your Module $2$

information report, but with an additional criterion of Graphics. Use document design strategies and

plain language to keep it clear and succinct.

A$3.$ Information Report Rubric

Content $30\%$: The report answers all the reader$$s questions$/$gives enough information. It includes

all the necessary and expected elements to fulfill its purpose. The information is specific, accurate,

and unambiguous. The information is based on careful and credible research. The message is brief

and to the point, and the conclusions are clear.

Organization $30\%$: The subject line summarizes the central idea with specific wording. The

summary provides sufficient background to orient the reader and gives the main findings without

too much detail. The findings explain details in a logical arrangement, enhance readability by using

short sentences, short paragraphs, and parallel construction for similar ideas, and provide transitions

between paragraphs and sections to improve the flow and make logical connections. Graphic

highlighting with headings, bulleted or numbered lists, and effective use of white space enhance the

report$$s organization. The conclusions gather the main findings from the report$$s body and avoid

introducing new information.

Tone and Style $20\%$: The report is written in a conversational but professional tone, using a

simple, yet precise vocabulary in plain language. It avoids opening fillers and long lead$-$ins to

sentences. The writing focuses on reader benefits, avoids biased or negative language, and exhibits

error$-$free grammar, spelling, and usage.

Graphics $20\%$: Graphics add meaning to the report content. They are easy to follow. Graphics are

introduced, labelled, and explained. References for material in the graphics are provided where

necessary