Informational messages$-$those designed to explain procedures, answer questions, and transmit findings$-$are usually developed using the organizational approach.

If the intended reciplent of your message forwards it to another reader, that reader would be considered your audience.

primary

secondary

tertiary

Which of these strategies would be most effective for a persuasive or motivational message?

Use the richest media available

Write a memo to post in a central location

Use a direct organizational approach