Informational messages$$those designed to explain procedures, answer questions, and transmit findings$$are usually developed using the organizational approach.

If the intended recipient of your message forwards it to another reader, that reader would be considered your $\_\_\_\_\_\_\_$ audience.

primary

secondary

tertiary

Which of these strategies would be most effective for a persuasive or motivational message?

Use the richest media available

Write a memo to post in a central location

Use a direct organizational approachWhich of these communication channels would be considered lean? Check all that apply.

A face$-$to$-$face conversation

A written report

A blog

A phone call

Which of these communication channels is best for sending routine messages that do not require immediate feedback?

Phone

Instant messaging

E$-$mail

In$-$person meeting

Messages intended to sell products or motivate employees are considered and are often developed using an indirect organizational approach.