Question: Initial Cost: 1 . Initial advertising budget = 6 5 0 0 0 2 . Administrative expenses = 1 0 0 0 0 3 .

Initial Cost:1. Initial advertising budget =650002. Administrative expenses =100003. Ship rental =220000Total Investment=295000Revenue per passenger =1500Variable Cost per passenger=200Total earning per passenger=1300Total registrations till now=200Answer 1:Breakeven calculations:n= no. of passengers needed for breakevenTotal investment = n*(revenue per person- cost per person)295000= n*(1500-200)n=295000/1300n=226.92n=227(approx)Answer 2:Yes health cruises should go ahead with the cruise as they have already invested some amount of $75000 for advertising and adminitrative expenses and this sum cannot be recovered .And if it goes to cruze with 200 passengers the amount recovered will be as follows:=200*(1500-200)=200*1300=$260000so it will be a loss of only $35000 rather than $75000hence company should go with the cruiseAnswer 3:option 1: if it spends $6000 on advertising and 20 more passenger come then profit from this sceheme is as follows:incremental passsengers:20Incremental profit: 1300Total incremental revenue: 1300*20=26000Total costs advertising : 6000Total incremental profit : 26000-6000=$20000option 2: if it spends $15000 on advertising and 40 more passenger come then profit from this sceheme is as follows:incremental passsengers:40Incremental profit: 1300Total incremental revenue: 1300*20=52000Total costs advertising : 15000Total incremental profit : 52000-15000=$37000So option 2 is better as it is giving extra incremental profit and is also helping in achieving breakevenAnswer 4:the estimates are quite realsitic as for 20 passengers advertisment cost is $300/per passenger($6000/20) and for 40 passengers is $350/passenger($15000/40) and company initial cost was $325/passener($65000/200)

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