Question: Initial Post Instructions Explain why and potentially how a brand could pursue one of the four goals discussed in the lecture ( awareness , attitude,

Initial Post Instructions
Explain why and potentially how a brand could pursue one of the four goals discussed in the lecture (awareness, attitude, engagement & advocacy) through social media marketing. Then consider what circumstances might change that would allow for a shift to a different goal.
Response to Classmates
Initial Post Instructions Explain why and potentially how a brand could

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