Initial Post: Read the Application Exercises: Bad News at Jensen Chemicals and Hardware Depot, Exercise 11.9 and LinkedB2B, Exercises 11.12 and 11.13 in Cardon and Stevens (2021), pages 371-373. Select ONE of the exercises and answer it in your initial post. Peer Responses: The peer response discussion will revolve around how you would analyze a case using the six steps case study analysis methodology. Your peer responses should include a conversation about how you would apply the following steps, which comprise the Case Study Analysis Methodology that you will use to analyze case studies during your BBA program. Don't try to address all the steps in one post. Instead, select a step and describe how you would address it for one of the 3 case scenarios.

Step 1: Introduction / Identify Issues There may be more than one key issue in a case. Determine the issues or symptoms that need to be most immediately addressed. Consider the causes of these issues. Clearly state the main problem faced. What specifically is the decision to be made within the context of the case. Be sure to specifically differentiate between the problem and its symptoms. Step 2: Provide Background Information Summarize key information from the case scenario that relates to your stated issues in step 1. Describe the background of the company and/or situation to set the context for the analysis. (Ivey Publishing, 9B18M054). Step 3: Analyze the Issues Analyze the case based on provided questions. Demonstrate a thorough analysis by applying course concepts to discuss the case questions. Step 4: Develop and Analyze the Alternatives Brainstorm ideas that may solve your stated problem. Come up with 3 or 4 viable alternatives to be evaluated. Try to be unbiased in your development of the alternatives. Evaluate each of the alternatives generated. There are a number of ways to evaluate the alternatives. Your goal is to figure out the best solution to the main problem in the case. You could describe the advantages and disadvantages of each alternative in terms of solving your stated problem. Or, you could use some other business models, theories, or criteria for evaluating, such as a SWOT analysis. You could measure your potential solutions against a set of criteria to meet the needs of the problem. Determine the most appropriate method for evaluating alternatives, depending on the case study you are analyzing