Question: initiator: evaluators: gatekeepers: decider: purchaser: users: In Chapter 7 (Business Marketing), there is an important concept of The Buying Center. Suppose that you are a

initiator:

evaluators:

gatekeepers:

decider:

purchaser:

users:

In Chapter 7 (Business Marketing), there is an important concept of The Buying Center. Suppose that you are a salesperson of a private jet manufacturer. You just secured the first appointment with a prospective customer (i.e., a Fortune top 500 company) that is in need of a new corporate jet. In order to successfully make a sales pitch for this expensive private jet, you must figure out who the stakeholders are in the customer's buying center. Please identify the most likely candidates for each of the buying center constituents (hint: the customer has a dedicated pilot on its payroll)

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