Innovation approach (2 slides) : Explain which innovation approach you are recommending and why. Consider the different
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Innovation approach (2 slides): Explain which innovation approach you are recommending and why.
- Consider the different stakeholdersresearch and development (R&D), marketing, financewhen communicating your recommendations.
- Include a description of the incremental or discontinuous product that you are recommending for R&D.
- Include the sales forecasts for marketing.
- Include a financial snapshot for finance.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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