Innovation Case Study

Description and Marking Guidelines

10 Marks

Each student should write at least one case study about any Micro, Small or Medium Enterprise. (SME) This can be a global SME or local SME. Students are highly encouraged to focus on innovative SMEs that fit with Oman vision 2040. Student should submit their case study by week10.

Case studies aim to be an innovative and practice-based teaching material on entrepreneurship for higher education, in particular by using real cases and experiential learning.

Cases refer to existing companies and particularly to local ones in order to provide students with role models at local level with which they can easily identify themselves. The case studies relate to different business sectors, and concern different entrepreneurial stages such as start-up, growth and management of a company. In this respect, case studies are selected to address real problems that would-be entrepreneurs or young entrepreneurs will have to tackle with, such as lack of capital, skills, Omanisation, supply, access to markets, opportunity recognition, profitability, competition, Oman vision 2020, etc. Particular attention is devoted to display case studies on innovative or technological sectors.

A note on student recommended references: The student is recommended to use and defend any innovation strategy that is explained in the class or something that he has observed in the environment.

1. Innovation and Entrepreneurship reference Joe Tidd.

2. James Bidwell Disrupt methods may be used as guidelines for writing these case studies.

3. The case studies published locally by Al Sharakah about start-ups will also be helpful. (Refer Handout for more information)

4. Entrepreneurship Research and Case Studies from Oman, Al Roya Publishers

Original thinking about defining the nature/ type of innovation and the reason why it is inspirational is what will be considered as high quality work.

This case study of omani company will be assessed based on adequate coverage ofthe following aspects of the chosen firm:-

ASPECT	ALLOCATED MARKS	MARKS ACHIEVED BY STUDENT
Innovation, Creativity, Main Success Factors and USP in this business (20%)	2 marks
Business Model, Commercial and Technical Feasibility (20%)	2 marks
Industry, PEST analysis, market potential and profitability (25%)	2.5 marks
Operations, production, distribution realities, and SWOT analysis (25%)	2.5 marks
Social/Community Impact (10%)	1.0 marks