Innovative and inventive techniques for establishing a long-term competitive advantage through the most efficient use of resources and skills to meet consumer demand in ways that other organizations cannot replicate are regarded as extremely valuable. It's known as the "resource-based theory of competitive advantage." This concept will primarily benefit patent holders, such as pharmaceutical and medical device companies. This strategy will help consumer product manufacturers with high consumer confidence as well as technology-based enterprises. Employees who are exceptionally brilliant and make significant contributions to the organization's productivity should be able to bargain for a higher pay and benefits package. Rather than discouraging him from exercising his legal rights, the corporation should promote him because he is one of the firm's most valuable assets and a critical component of its overall success. A simple way to determine an employee's contribution to the organization is to compare his or her efforts to those of other employees in the same or similar organizations. Employees should be given the opportunity to voice their concerns about issues affecting the organization. Retaining talented employees is critical to a company's long-term competitive advantage, which is especially important given the importance of gifted individuals as a source of competitive advantage. Because of their significance as a component of the company's critical resources, every effort should be made to keep them operational. Businesses should make every effort motivate their employees to perform at their highest levels. They should consider frequent promotions and incentives for highly competent individuals who significantly contribute to the overall performance of the organization. Recognition and performance evaluations, two of the most effective methods of encouraging these individuals, will assist them in operating more efficiently and successfully.