Question: Innovative Home Solutions is developing The Ultimate Mousetrap based on customer demands and insights gained from a reverse - engineered competitor s product. Market research
Innovative Home Solutions is developing "The Ultimate Mousetrap" based on customer demands and insights gained from a reverseengineered competitors product. Market research suggests a selling price of $ per unit.
Why was it important for the company's engineers to understand the product design and production processes of its competitor?
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Most of the mousetraps product costs are committed by the design stage of the value chain.
The better mousetrap will only succeed if it is identical to their competitors product.
Understanding product design and production processes is not typically important; the engineers just wanted to better understand the process.
They needed to explain them to customers to justify the better mousetraps cost
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