Question: Innovative Marketing, Inc. (IMI), sold scarewarecomputer security software. IMIs Internet ads redirected consumers to sites where they were told that a scan of their computers
Innovative Marketing, Inc. (IMI), sold scarewarecomputer security software. IMIs Internet ads redirected consumers to sites where they were told that a scan of their computers had detected dangerous filesviruses, spyware, and illegal pornography. In fact, no scans were conducted. Kristy Ross, an IMI cofounder and vice president, reviewed and edited the ads, and was aware of the many complaints that consumers had made about them. An individual can be held liable under the Federal Trade Commission Acts prohibition of deceptive acts or practices if the person (1) participated directly in the deceptive practices or had the authority to control them and (2) had or should have had knowledge of them. (374, Miller)
- Were IMIs ads deceptive? If so, can Ross be held liable? Explain. [Federal Trade Commission v. Ross, 743 F.3d 886 (4th Cir. 2014)]
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