Insert Table Text Chart Shape Media Comment 1) Make two separate flow charts depicting the consumer decision making processes of (a) millennial audiences and (b) older audiences, specifically identifying the following: a. Need recognition: What are the primary needs/motives each segment is looking to satisfy when making purchase decisions? Common needs/motives: Profit/gain; efficiency/convenience; fear/safety/security; comfort/pleasure, love/affection; pride/prestige/status *How might the individual/environmental influencers discussed in the lecture (e.g., consumer involvement, motivation, perception, attitudes, lifestyle, and sociocultural factors) influence each segment at this stage? b. Information search: How is each segment going about searching for information when making purchase decisions? What information are they searching for? Through what outlets? How exhaustive is their search? *How might the individual environmental influencers discussed in the lecture (e.g., consumer involvement, motivation, perception, attitudes, lifestyle, and sociocultural factors) influence cach segment at this stage? c. Evaluation of choices: How is each segment going about evaluating choice alternatives? Is one segment more thorough than the other? If so, why? What is the primary choice criteria that enters into the decision for each segment? *How might the individual environmental influencers discussed in the lecture (e.g., consumer involvement, motivation, perception, attitudes, lifestyle, and sociocultural factors) influence each segment at this stage? d. Purchase decision: How would you characterize the purchase decisions of each (i.e., Do these decisions occur close to event(s)? Well in advance? Impulsively? *How might the individual environmental influencers discussed in the lecture (e.g., consumer involvement, motivation, perception, attitudes, lifestyle, and sociocultural factors) influence each segment at this stage? or of nurchasach e. Sport products/experiences: Are there differences in the types of purchases each segment makes? What types of experiences/products does each segment value? *How might the individual/ environmental influencers discussed in the lecture (e.g., consumer involvement, motivation, perception, attitudes, lifestyle, and sociocultural factors) influence each segment at this stage? f. Evaluation of experience: How does each segment go about evaluating the experience in the aftermath of the event? *How might the individual environmental influencers discussed in the lecture (e.g., consumer involvement, motivation, perception, attitudes, lifestyle, and sociocultural factors) influence each segment at this stage? 2) From your flow chart (answers to question 1), where are the major differences in decision making processes of millennial and older consumers? Are there major differences/ similarities in the environmental/individual factors impacting purchase decisions? Needs/ motives? Extent of information search? Etc. Explain. 3) Based on your answers to questions 1 and 2, attempt to answer the question posed at the bottom of the attached article: How do sport organizations make themselves more relevant to younger audiences without alienating existing ones