Instead of creating a single, broad$-$brushed message that would run across television, radio, and print media, organizations are using social media to send across personalized ads. Which of the following statements is$$not$$a characteristic of personalized ad campaigns on social media:

Creating personalized ads are a cheaper option for promotions as compared to creating single, broad$-$brushed messages.

Organizations match each of the ads to the subset of consumers they judge most likely to respond to it$.$

Organizations produce different ads with many variations on the theme.

Personalized ad campaigns can run into the issue of "targeting too much".