Question: Instead of using survey information, Martha decides she would rather use to find hidden information within her customer relationship management database and uncover links between

Instead of using survey information, Martha decides she would rather use to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective.

Multiple Choice

data mining

external data

indirect data purchases

rebuy model statistics

Instead of using survey information, Martha decides she would rather use

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