Question: Instead of using survey information, Martha decides she would rather use _ _ _ _ _ _ _ _ to find hidden information within her

Instead of using survey information, Martha decides she would rather use

________

to find hidden information within her customer relationship management database and uncover links between spending habits and which types of entertainment should be marketed by the Coffee Collective.

Multiple Choice

external data

data mining

buying inquiries

rebuy model statistics

indirect data purchases

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