Institutional advertisements are Multiple Choice advertisements that reinforce previous knowledge of a product build goodwill or an image for an organization. any paid form of nonpersonal communication about an organization, good, service, or idea by an Identified sponsor. any paid form of advertising that tells people what a product is, what it can do, and where it can be found. advertisements that build goodwill or an Image for an organization rather than promote a specific good or service. advertisements that promote the advantages of one product class over another. Continuous scheduling would most likely be used for advertising Multiple Choice fireplace servicing. pool accessories school supplies. baby food. soccer cleats. A Starch test uses all of these to score an advertisement except which? Multiple Choice the percentage of those who read at least half of the ad the percentage of those who saw or read any part of the ad the percentage of those who plan to purchase the product after seeing the ad the percentage of those who saw or read any part of the ad identifying the product or brand the percentage of those who remember seeing a specific ad All of these are consumer-oriented sales promotions except which? Multiple Choice point-of-purchase display loyalty program rebate merchandise allowance sweepstakes